- Art Preview
ART ON WHEELS: THE BMW 8 X JEFF KOONS
Digital art, art in the metaverse and sculptures made with 3D-printers: contemporary artists are enthusiastically incorporating new technological developments. The BMW 8 x Jeff Koons, an ‘art car’ resulting from a collaboration between BMW and the famous American artist, is another striking example of this symbiosis between art and technology. One of only 99 cars delivered worldwide will be presented by during this year’s KunstRAI by BMW & MINI dealer Van-Poelgeest.
The ‘artwork on wheels’ is a special edition of the 2022 BMW 8 Series Gran Coupé and immediately stands out for its colorful design. The exterior, which combines characteristic elements of pop art with geometric patterns, features eleven colors: the result of more than 200 hours of handwork. The seats come in bright blue and red, a nod to both the pop art universe and the colors of BMW’s department for sports cars (BMW M). What is more, Koons added his signature on the cup holder panel.
‘It is my dream car,’ says Koons. ‘The design is striking and sporty, but at the same time minimalist and conceptual. As the lines in the design make their way from the bonnet to the boot, they widen. This creates the suggestion of speed and energy, which is reinforced by the word “POP!” on the flanks. I can’t wait to drive it.’
The BMW 8 x Jeff Koons is not the first ‘rolling sculpture’ the car manufacturer and the artist have developed together. They first created an art car in 2010, which was showcased at the Centre Pompidou in Paris. Roy Lichtenstein and David Hockney also previously designed BMW’s limited edition art cars.
During this year’s KunstRAI, which takes place from 3 to 7 May at RAI Amsterdam’s Europahal, the BMW 8 x Jeff Koons will be shown by Van-Poelgeest.
About Van Poelgeest
‘With branches in Amersfoort, Amstelveen, Amsterdam, Heemstede, Hilversum, Naarden and Noordwijk, Van Poelgeest is the exclusive BMW and MINI dealer in the Randstad region. Our organisation has over 350 driven employees who work in an open, informal atmosphere to ensure customer satisfaction. Van Poelgeest not only has experience with beautiful cars, but also with the people driving them. Our team therefore knows perfectly how to help you in your search for your ideal BMW or MINI, so that you can hit the road in a new car to your full satisfaction.
But it doesn’t stop there. Of course, our team is also happy to make sure your car is always in top condition. With our years of experience, we take all the worries about your car away from you, so you only have to focus on one thing. Enjoyment.
Everything we do reflects the quality of our brands. As a result, BMW and MINI drivers feel at home at Van Poelgeest – and we also attract drivers of other brands. This is how Van Poelgeest works on long-term relationships with customers. Ever since 1964.’